The day has finally come, SO ATELIER is live! This has been a long held dream of mine, one that I have been slowly chipping away at for nearly 2 years. This project has challenged and stretched me in more ways than I can explain, but I have struggled as much as I have learned. I have had to wear so many hats ranging from branding, product and web design to more technical and legal aspects, while working and mothering simultaneously. And while I have dwelled about every detail of this project for a long time, I am aware that this is just the beginning. SO ATELIER is just a baby and I am both excited and terrified about the prospect of nurturing it and see it develop, and I really hope you will join me in this new journey even if from afar. These are some of my favorite images I shot here in RVA for the brand’s very first add campaign (learn more about the project after photos).
about so atelier
SO ATELIER is a project that came about as a way to combine my love for photography, interior design, illustration, graphic and product design. The brand is made of a collection of thoughtfully designed products ranging from homeware to apparel and accessories that maintain an unpretentious elegance combined with a warm simplicity. Inspired by the traditional aesthetics of places like Morocco, New York, Japan and Paris, as well by textures, patterns and colors found in the natural world.
about the brand’s lines
SO ATELIER has 4 design lines, while they complement one another, each of them has its unique story and character. Civitas is the backbone of the brand, inspired by the sophisticated yet timeless aesthetics of New York and Paris, cities where I spent important years of my life and hold a special place in my heart. Nippon has a touch of minimalism, it is simple and warm, a tribute to the aesthetics and soul of Japanese culture for which I hold great admiration and love. Fauna & Flora is a celebration of the wonders and beauty of the natural world, from its textures to its colors, to its specimens and creatures. Voyage is a line that celebrates the aesthetics and designs of a diverse range of cultures around the world.
SOA manifesto
My dream is for this project to grow into something bigger than a brand, a medium to empower women to know and love themselves, a space for women to connect, support and uplift each other. I hope this brand can inspire women to embrace:
the power of simplicity
the strength in kindness and compassion
the importance of wholesome beauty
the correlation between self-love and self-less love.
the value of simple elegance
the fruitfulness in courage
the magic of hope
the power of integrity
the vitality of authenticity and perseverance
I would like to end this post by thanking all of those who have in one way or another contributed to make this dream a reality, thank you for your support and effort. And to everyone who is reading this I want to encourage you to please not be a stranger, do leave comments, subscribe, stay tuned, and join me in becoming a part of this project. In celebration of this big launch SO ATELIER will be offering FREE shipping for the whole month of May.
Best
